
Velóra Chocolate
Overview
Velóra is a boutique chocolate brand known for its ethically sourced, small-batch confections made from the finest single-origin cacao. To match the richness of its offering, Artboard crafted a brand experience that feels indulgent, modern, and timeless.
Deliverables
Brand Strategy & Visual Identity
Packaging Design
Shopify E-commerce Website
Social Launch Assets
Passion meets craftsmanship, Velóra creates luxurious chocolates with a conscience. As they prepare to captivate discerning palates worldwide, Artboard crafted a brand experience that blends sophistication with soul, making every bite feel like a moment to savor.
Challenges
The premium chocolate space is full of clichés, script fonts, gold foils, and heritage tropes. Velóra wanted something different: elegant but not stuffy, luxurious but modern, bold but warm. They also needed packaging that could stand out on boutique shelves and ship beautifully to online buyers.
Solution
We crafted a visual identity that borrowed from modern editorial design—clean, sculptural typography paired with a muted color palette inspired by cacao landscapes. The packaging was minimal yet tactile, with debossed logos and rich, recycled paper stocks. The website and launch content brought it all to life with storytelling, texture, and taste-driven visuals.
Amara Dupré
Founder & CEO, Velóra Chocolate