NovaDrive

Overview

NovaDrive is a next-gen EV company redefining the future of electric mobility through performance, precision, and planet-first innovation. Ahead of their flagship launch, they partnered with Artboard to craft a bold identity and digital presence that would set them apart as true category challengers.

Website

Deliverables

Brand Identity & Positioning

3D Product Visualization

Campaign Messaging

Launch Microsite

Charging into the future with bold innovation and uncompromising performance, NovaDrive isn’t just making electric vehicles they’re sparking a movement. To rise above the noise, they partnered with Artboard to create a brand and digital presence that commands attention and challenges conventions.

Challenges

NovaDrive needed to cut through the noise of the EV space with a brand that conveyed sophistication, innovation, and intention. Their car was built for a new kind of driver, one who values not just speed and range, but design, experience, and ethical engineering. We had to bring all of that to life in a way that felt aspirational and human.

Solution

We built a visual identity that felt sleek and architectural—where form met function. The logo echoed motion and precision, while the broader design system pulled from tech and editorial cues. For launch, we developed a cinematic microsite showcasing the car’s sculptural design and intelligent features. The tone? Minimal. Powerful. Forward-looking. Just like the vehicle.

Artboard delivered a brand experience that elevated our launch to new heights. The attention to detail, the precision in the storytelling, the way they translated our vision into every touchpoint—it was masterful. This wasn’t just a design exercise; it was brand engineering.

Julian Keane

CMO, NovaDrive

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