AURA

Overview

AURA is a premium smartwatch that merges wellness, fashion, and advanced biometrics into a single, sophisticated experience. Artboard was brought in to shape a distinctive identity and digital presence that reflected the elegance and ambition behind the brand.

Website

Deliverables

Brand Identity System

In-Product UI & Microinteractions

E-commerce Experience

Motion Design for Social

More than just a smartwatch, AURA is a statement, where cutting-edge technology meets sleek style and mindful living. To capture this essence, Artboard crafted a refined brand identity and seamless digital experience that reflects the sophistication and ambition behind every feature.

Challenges

AURA wasn’t just launching a product—it was entering a space dominated by giants. Competing in the luxury wearables market meant standing apart visually, emotionally, and functionally. The team needed a design system that felt confident, elevated, and intuitive, communicating innovation without overwhelming the audience.

Solution

We developed a brand experience that felt like the product itself: refined, intelligent, and effortlessly modern. From logo to app UI, the design emphasized clarity and confidence. The web experience featured cinematic visuals, smooth scroll storytelling, and live interactions with the product. For the launch, we built a modular campaign that allowed AURA to scale across lifestyle, retail, and digital channels seamlessly.

Artboard helped us shape not just a look, but a feeling. From the moment someone lands on the website to the first swipe on the watch interface, it all just feels AURA. Their understanding of brand systems and attention to every detail was critical to our launch.

Marcus Hale

Head of Product, AURA

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